Glossary entry

French term or phrase:

pre-dossier de presse

English translation:

press kit/pack

Added to glossary by Clive Jones
Feb 2, 2007 12:33
17 yrs ago
8 viewers *
French term

pre-dossier de presse

French to English Marketing Advertising / Public Relations
This is the title for documents to be given to the press prior to the opening of an art exhibition. I have found the following:
Press kit
Media Kit
Pre-launch press kit
I would like to avoid the term "kit" which seems a little "down market" - or am I being snobbish? Does anyone know another widely accepted term?
Proposed translations (English)
4 +6 press kit/pack

Discussion

Clive Jones (asker) Feb 2, 2007:
Thanks Mara - it is indeed meant for an exhibition in Paris so if it's good enough for the Louvre it's good enough for me!
French Foodie Feb 2, 2007:
I don't think you need to worry about it sounding down market. Countless upscale galleries use this term. The Louvre uses press kit in its promotional material, so I think you're pretty safe :-)

Proposed translations

+6
3 mins
Selected

press kit/pack

Pre-launch press kit is fine - pack is acceptable as an alternative too.
Peer comment(s):

agree French Foodie
0 min
Thanks, Mara
agree Natasha Dupuy : absolutely
0 min
Thanks, Natasha
agree Marc Glinert : I'd go with pack - we always talk about analysts' packs here
40 mins
Cheers Marc - although "press kit" is a standard term, unlike "analysts' kit"
agree stolley : fine
6 hrs
Thanks, Sarah
agree Patrice
8 hrs
Thanks, Patricia
agree Sarah Walls
9 hrs
Thanks, Sarah
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Many thanks. I've gone with your suggestion."
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