Glossary entry

English term or phrase:

all door/mid door/top door idea

English answer:

General-market/Mid-price market/High-end market

Added to glossary by John Alphonse (X)
Oct 5, 2012 15:21
11 yrs ago
5 viewers *
English term

all door/mid door/top door idea

English Marketing Advertising / Public Relations
This is from a brochure on DKNY watches, I suppose it's a marketing term

ALL DOOR IDEA Ceramics continue to be a top idea for DKNY, with updated sport stylings
for 2012, which mix metals and platings with ceramics in white, biscuit and navy.

MID DOOR IDEA Brown and caramel are layered into the Spring 2012 line in IP platings,
leather straps, MOP and sunray dials, and aluminum center links. This trend is growing for
DKNY and will continue throughout 2012 in essential, Street Smart and Glitz offerings

TOP DOOR IDEA Neutrals continue from brown and caramel into the lighter tone of biscuit for
spring 2012. Carried throughout the line in aluminum, ceramic and metallic leather straps.
Responses
3 +2 General-market/Mid-price market/High-end market
Change log

Oct 19, 2012 04:53: John Alphonse (X) Created KOG entry

Responses

+2
9 mins
Selected

General-market/Mid-price market/High-end market

Irina, this seems to be an internal company-used term. Is your text for an in-house document? I know you said it's a brochure, but it's seeming this is not terminology they would use with the general public... If it is indeed an internal document, I would say my answer is accurate...
Note from asker:
Yes, it can be a broshure for internal use. Thanks.
Peer comment(s):

agree Sheila Wilson : as you say, for in-house use
1 hr
Sheila, thanks for your feedback & confirmation on this, much appreciated.
agree Yvonne Gallagher : as Sheila says, for in-house use
10 hrs
Thank you for your input!
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Selected automatically based on peer agreement."
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