Glossary entry (derived from question below)
English term or phrase:
BATNA
Hungarian translation:
TELA (tárgyalásos egyezség legjobb alternatívája)
Added to glossary by
Bernadett Kalocsa
Jul 1, 2020 00:55
3 yrs ago
12 viewers *
English term
BATNA
GBK
English to Hungarian
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.
Example sentences:
BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. (Corporate Finance Institute)
The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. (Negotiation Experts)
This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. (Harvard Business Review)
Proposed translations
(Hungarian)
5 +3 | TELA (tárgyalásos egyezség legjobb alternatívája) | Bernadett Kalocsa |
Change log
Jun 24, 2020 22:11: changed "Kudoz queue" from "In queue" to "Public"
Jul 1, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Jul 4, 2020 01:56: changed "Stage" from "Submission" to "Selection"
Jul 4, 2020 21:54: changed "Stage" from "Selection" to "Completion"
Jul 4, 2020 22:39: Bernadett Kalocsa Created KOG entry
Proposed translations
+3
22 hrs
Selected
TELA (tárgyalásos egyezség legjobb alternatívája)
Definition from
Sulinet:
A tárgyalásos egyezség legjobb alternatívája (TELA, angolul BATNA) nem más, mint az a legjobb megoldás, ahogyan a másik fél közreműködése nélkül is érvényesíthetjük érdekeinket, kielégíthetjük szükségleteinket.
Example sentences:
Ezt nevezik Fisherék módszertanában a tárgyalási egyezség legjobb alternatívájának, azaz TELÁ-nak (eredetiben: Best Alternative To a Negotiated Agreement, azaz BATNA). (Portfolio)
4 KudoZ points awarded for this answer.
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