English to Russian Marketing Marketing / Market Research

Доброго времени суток.

Yet, coming up with unique ways of how to utilise the data has become crucial for music labels as all of the major labels receive the same data from streaming services. In the future, it will be part of music labels’ strategic advantage to handle the data to establish a market advantage towards competitors.

Furthermore, labels shift to a ***customisable service model*** regarding the work with artists. According to Hu, in the past, traditional contracts with artists often were 360° deals that covered everything from music production, marketing and sales as touring. To compete with new emerging online distributors, labels more openly offer individual services which makes the contracts way more flexible from a legal point of view. By this, music labels try to stay competitive whilst artists become more flexible in how they can sign a label/service deal.

Спасибо.