Glossary entry (derived from question below)
English term or phrase:
sentiment drivers
French translation:
motivations émotionnelles
Added to glossary by
Solen Fillatre
Aug 29, 2018 07:54
5 yrs ago
1 viewer *
English term
France
It's all about the context
Native in: French (Variant: Standard-France) 
Works in: English to French, French to English, French
sentiment drivers
English to French
Marketing
Social Science, Sociology, Ethics, etc.
In a report about brand monitoring of social media to drive brand advocacy and consumer appreciation
We took a look at the ***sentiment drivers*** for each brand.
Bentley owners love performance, especially when it’s paired with “unrivaled luxury”.
Land Rover is popular for another reason—while there are mentions of the cars themselves, it’s Land Rover’s international driving experiences which drive the most positive conversations around the brand.
.
We took a look at the ***sentiment drivers*** for each brand.
Bentley owners love performance, especially when it’s paired with “unrivaled luxury”.
Land Rover is popular for another reason—while there are mentions of the cars themselves, it’s Land Rover’s international driving experiences which drive the most positive conversations around the brand.
.
Proposed translations
(French)
| 4 | motivations émotionnelles |
FX Fraipont (X)
|
Proposed translations
2 mins
Selected
motivations émotionnelles
"Comportement du Consommateur et Marketing Guide
https://books.google.be/books?isbn=276377315X - Translate this page
John V. Petrof - 1993 - Consumer behavior
... C) un acheteur peut être poussé à la fois par des motivations économiques et des motivations émotionnelles, D) tout le comportement du consommateur est ..."
https://books.google.be/books?isbn=276377315X - Translate this page
John V. Petrof - 1993 - Consumer behavior
... C) un acheteur peut être poussé à la fois par des motivations économiques et des motivations émotionnelles, D) tout le comportement du consommateur est ..."
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Discussion
consumer sentiment = confidence in the brand
sentiment = émotion sous-jacente à l'engagement client, attitude, fidélité
"Sentiment is the emotion behind customer engagement. When you monitor sentiment, you try to measure the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Customer sentiment can range anywhere from pleased or loving to neutral or angry, and no matter where your customers fall on the sentiment spectrum, it’s imperative you understand not only what their emotional state is, but what’s driving it".
https://www.apptentive.com/blog/2017/02/14/4-ways-to-track-c...
"L'émotion comme principal moteur de la fidélité client"
https://comarketing-news.fr/lemotion-comme-principal-moteur-...