Glossary entry

English term or phrase:

market intelligence agency

French translation:

agence de veille marché

Added to glossary by Séverine torralba
Jul 24, 2018 15:34
5 yrs ago
3 viewers *
English term

market intelligence agency

English to French Marketing Marketing market intelligence agency
Bonjour, j'aurais besoin d'être éclairée sur le terme “market intelligence agency”. Je pense à “agence de renseignement de marché” ou "d'études d'intelligence du marché" ou “agence de veille technologique”. Qu'en pensez vous?
Merci

Discussion

Kevin Oheix Jul 24, 2018:
Market intelligence can translate to "compréhension/connaissance du marché" or "renseignements commerciaux" (generic).

Now, "veille au marché" seems to be appropriate since you mention "agency", "audits", "analysis" and "competition"... Veiller, suivre ses concurrents.
Séverine torralba (asker) Jul 24, 2018:
Plus d'info It’s about a company that study the competitive landscape but also do product audits and analyze the trends.
Séverine torralba (asker) Jul 24, 2018:
Merci

Proposed translations

+1
18 hrs
Selected

agence de veille marché

La veille marché (market intelligence) comprend la veille technologique (y compris R&D), la veille concurrentielle, la veille commerciale, ainsi que les tendances clients.
Peer comment(s):

agree Kevin Oheix
29 mins
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Merci"
+2
2 mins

agence de veille commerciale

En ligne avec votre troisième suggestion.

veille commerciale ou industrielle selon votre contexte.
Peer comment(s):

agree mchd
1 hr
agree GILLES MEUNIER
13 hrs
Something went wrong...
4 hrs

Agence de prospective marketing

Suggéré
Something went wrong...
6 hrs

agence d'information commerciale

-
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search