Glossary entry (derived from question below)
Spanish term or phrase:
espacio mental
English translation:
mind share
Added to glossary by
Sheila Hardie
Apr 15, 2003 16:46
21 yrs ago
4 viewers *
Spanish term
espacio mental
Spanish to English
Marketing
brainwashing people to make them buy more
El medio principal para conseguir este objetivo es captar el ***espacio mental*** de los clientes actuales y potenciales de XXX (the company name). Es decir, lograr que cuando alguien piense en productos de estética para el uso diario (mercado masivo) piense de forma inconsciente en alguna marca del paraguas XXX.
I am going mad here. This company is trying to brainwash its customers - I suppose they all do really - but how can I say espacio mental without implying that they ARE brainwashing these poor people?! 'Mental space' does not sound very natural or nice to me!
This is a marketing text about hair-care products. However, the company also produces other beauty products - sun protecion skincare etc.
MTIA!
Sheila
I am going mad here. This company is trying to brainwash its customers - I suppose they all do really - but how can I say espacio mental without implying that they ARE brainwashing these poor people?! 'Mental space' does not sound very natural or nice to me!
This is a marketing text about hair-care products. However, the company also produces other beauty products - sun protecion skincare etc.
MTIA!
Sheila
Proposed translations
(English)
5 +4 | mind share | Jane Lamb-Ruiz (X) |
4 +6 | mental space | John Bozell |
5 +1 | mind frame | Raquel Iglesias |
5 | mindset | Luis Rey Ballesteros (Luiroi) |
4 | influence the thinking proces | Mirelluk |
4 -1 | capture the mental domain | William Stein |
Proposed translations
+4
11 mins
Selected
mind share
that's the technical, marketing term
google, a few only because they're many more...
... field - the outstanding people of NCS that make their marks of DEPENDABILITY, SUCCESS
& A DRIVE TO ACHIEVE MORE - impart their knowledge and share their views. ...
www.ncs.com.sg/mind_share/mind_share_2000.asp - 20k - Cached - Similar pages
::: NCS - Latest Clippings :::
... impart their knowledge and share their views. [Mind Share 2003]. JAN,
FEB, MAR, APR, MAY, JUN, JUL, AUG, SEP, OCT, NOV, DEC. [Mind Share 2002]. ...
www.ncs.com.sg/mind_share/mind_share_2002.asp - 37k - Cached - Similar pages
[ More results from www.ncs.com.sg ]
:Online Article:My Monthly Mind Share
... Networking My Monthly Mind Share. Will Smith, president and CEO of Enscicon
Corp. ... It's like participating in a "mind share" every month. At ...
www.inc.com/articles/growth/entrep_skills/ networking/24103.html - 47k - Cached - Similar pages
Mind Share Research to Beat the Competition
... Mind Share Research to Beat the Competition. What is Mind share Research?
Mind Share ... The Benefits of Tracking Mind Share. Mind share ...
www.steinermarketing.com/mind_share.htm - 12k - Cached - Similar pages
Portal/KM Mix Gains Mind Share
... Home > eWEEK Labs > Tech Analysis > Portal/KM Mix Gains Mind Share. ... April
1, 2002 Portal/KM Mix Gains Mind Share By Jim Rapoza First ...
www.eweek.com/article2/0,3959,1718,00.asp - 100k - Cached - Similar pages
Security Software Gets Mind Share, but Not Sales
Tech Stocks : Ronna Abramson. Security Software Gets Mind Share, but
Not Sales By Ronna Abramson Staff Reporter 09/09/2002 08:45 AM EDT. ...
www.thestreet.com/tech/ronnaabramson/10041089.html - 26k - Cached - Similar pages
--------------------------------------------------
Note added at 2003-04-15 17:14:50 (GMT)
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capture mind share
google, a few only because they're many more...
... field - the outstanding people of NCS that make their marks of DEPENDABILITY, SUCCESS
& A DRIVE TO ACHIEVE MORE - impart their knowledge and share their views. ...
www.ncs.com.sg/mind_share/mind_share_2000.asp - 20k - Cached - Similar pages
::: NCS - Latest Clippings :::
... impart their knowledge and share their views. [Mind Share 2003]. JAN,
FEB, MAR, APR, MAY, JUN, JUL, AUG, SEP, OCT, NOV, DEC. [Mind Share 2002]. ...
www.ncs.com.sg/mind_share/mind_share_2002.asp - 37k - Cached - Similar pages
[ More results from www.ncs.com.sg ]
:Online Article:My Monthly Mind Share
... Networking My Monthly Mind Share. Will Smith, president and CEO of Enscicon
Corp. ... It's like participating in a "mind share" every month. At ...
www.inc.com/articles/growth/entrep_skills/ networking/24103.html - 47k - Cached - Similar pages
Mind Share Research to Beat the Competition
... Mind Share Research to Beat the Competition. What is Mind share Research?
Mind Share ... The Benefits of Tracking Mind Share. Mind share ...
www.steinermarketing.com/mind_share.htm - 12k - Cached - Similar pages
Portal/KM Mix Gains Mind Share
... Home > eWEEK Labs > Tech Analysis > Portal/KM Mix Gains Mind Share. ... April
1, 2002 Portal/KM Mix Gains Mind Share By Jim Rapoza First ...
www.eweek.com/article2/0,3959,1718,00.asp - 100k - Cached - Similar pages
Security Software Gets Mind Share, but Not Sales
Tech Stocks : Ronna Abramson. Security Software Gets Mind Share, but
Not Sales By Ronna Abramson Staff Reporter 09/09/2002 08:45 AM EDT. ...
www.thestreet.com/tech/ronnaabramson/10041089.html - 26k - Cached - Similar pages
--------------------------------------------------
Note added at 2003-04-15 17:14:50 (GMT)
--------------------------------------------------
capture mind share
4 KudoZ points awarded for this answer.
Comment: "Thank you, Jane. I would just never have guessed this one. Amazing the terms these marketing people dream up! Thanks to everyone for their answers and comments.-))
Sheila"
-1
2 mins
capture the mental domain
These are imperialist, martial metaphors but it's not your fault. Haven't you ever heard that business is a dog-eat-dog world?
--------------------------------------------------
Note added at 2003-04-15 16:51:04 (GMT)
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This isn\'t written for clients, it\'s written for fellow businessmen who share the author\'s contempt for the lowly consumer (how to brainwash them today?).
--------------------------------------------------
Note added at 2003-04-15 16:51:04 (GMT)
--------------------------------------------------
This isn\'t written for clients, it\'s written for fellow businessmen who share the author\'s contempt for the lowly consumer (how to brainwash them today?).
Peer comment(s):
disagree |
Jane Lamb-Ruiz (X)
: just think it sounds a bit odd
9 mins
|
And "captar el espacio mental" doesn't? Are we supposed to take strking texts and turn them into boring, generally acceptable pablum?
|
|
neutral |
Rick Henry
: while a nice literal translation, if you said this to fellow businessmen, you'd get blank stares.
28 mins
|
1) Presumably they would not be reading the sentence out of context; 2) The whole text is very psychological so it's not exactly conversational; 3) It doesn't sound any stranger than any of the other suggestions.
|
+1
2 mins
+6
4 mins
mental space
aunque no lo creas...
Lefebvre proposes that aside from physical space (as defined by perception) and
mental space (as a philosophical construct) there exists a third type of space ...
www.visibledarkness.com/blog/mt/000329.php - 15k - Cached - Similar pages
Lefebvre proposes that aside from physical space (as defined by perception) and
mental space (as a philosophical construct) there exists a third type of space ...
www.visibledarkness.com/blog/mt/000329.php - 15k - Cached - Similar pages
Peer comment(s):
agree |
Mijo Schyllert
: mental space seems fine to me, simple and straightforward
1 min
|
thank you Mijo
|
|
agree |
Nikki Graham
23 mins
|
many thanks Nikki
|
|
agree |
Rosa Elena Lozano Arton
: simple & direct
41 mins
|
agree |
Gail
54 mins
|
agree |
asusisu (X)
1 hr
|
agree |
Сергей Лузан
1 hr
|
6 mins
influence the thinking proces
just another option.
M
M
9 mins
mindset
As in the following references:
Careers | What It's Like - Henning - July - [ Traduzca esta página ]
... experts. However, a detailed strategy plan also lays out all future
changes required within the client's mindset and organization. ...
www.bcg.com/careers/bcg_experience/whatitislike/ bcg_experience_like_henning_july.asp - 82k - En caché - Páginas similares
[DOC]Creating a Website for the Global Market
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... person, but also an artist, a psychologist, a counselor, and most importantly,
an excellent marketing person who can grasp a potential client's mindset. ...
www.ib-c.com/news/IBC_7_APR02_ENG.doc - Páginas similares
[DOC]THE FOUR CORNERSTONES OF
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... dismisses your suggestions and demonstrates a desire to do this work the cheapest
possible way, you will be given a clear insight into the client's mindset. ...
www.hallandcompany.com/riskmgt/fourcorner.doc - Páginas similares
Careers | What It's Like - Henning - July - [ Traduzca esta página ]
... experts. However, a detailed strategy plan also lays out all future
changes required within the client's mindset and organization. ...
www.bcg.com/careers/bcg_experience/whatitislike/ bcg_experience_like_henning_july.asp - 82k - En caché - Páginas similares
[DOC]Creating a Website for the Global Market
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... person, but also an artist, a psychologist, a counselor, and most importantly,
an excellent marketing person who can grasp a potential client's mindset. ...
www.ib-c.com/news/IBC_7_APR02_ENG.doc - Páginas similares
[DOC]THE FOUR CORNERSTONES OF
Formato de archivo: Microsoft Word 2000 - Versión en HTML
... dismisses your suggestions and demonstrates a desire to do this work the cheapest
possible way, you will be given a clear insight into the client's mindset. ...
www.hallandcompany.com/riskmgt/fourcorner.doc - Páginas similares
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