Glossary entry

Spanish term or phrase:

doble fondo

English translation:

(hidden) subtext

Added to glossary by Comunican
Apr 23, 2010 05:20
14 yrs ago
1 viewer *
Spanish term

doble fondo

Spanish to English Marketing Marketing
A market research report on masculinity:

"Elementos genuinamente masculinos - Personalidad.
TRANSPARENCIA - Referida a la idea de que la masculinidad, como concepto, no tiene doble fondo.
'Lo que ves es lo que hay, no nos molestamos tanto en esconder nuestros defectos'"

I understand this, but can't think of the right equivalent in English.
Many thanks for any help

Proposed translations

+1
5 hrs
Selected

(hidden) subtext

Probably doesn't even need the explicit "hidden" :
"...masculinity, as a concept, has no subtext..."

subtext: the unvoiced thoughts, feelings, meanings, and motives that underlie the words that are actually spoken
Peer comment(s):

agree David Ronder
13 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Very hard to choose from a great set of answers, thank you all. I have gone for this one as I think it is the most "elegant". Thanks, Neil"
+1
14 mins

false appearances/claims

"...masculinity, as a concept, does not hide behind false appearances / make false claims..."
Peer comment(s):

agree Tatty : Brilliant!
2 hrs
Thank you, Tatty!
Something went wrong...
+2
18 mins

nothing going on behind the scenes

With masculinity, as a concept, there's nothing going on behind the scenes: what you see is what you get...
Peer comment(s):

agree neilmac : Although it sounds a bit like "lights on but nobody home", something my feminist friends would come out with, on reappraisal this could work for me :)
5 hrs
agree David Ronder
18 hrs
Something went wrong...
1 hr

no two ways about it

i.e.

"... referring to the idea that masculinity, as a concept, has no two ways about it."



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Note added at 1 hr (2010-04-23 06:47:07 GMT)
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I suppose this may sound very different to the original, but I really think this is what it's about. Undoubtedly, the "tone" of the text here is vital.
Peer comment(s):

neutral neilmac : This is not the meaning as I know it (UK), where it means "there can be no doubt about it" or similar :)
3 hrs
Something went wrong...
+1
1 hr

hidden character traits / elements

another way of saying the same thing
Peer comment(s):

agree neilmac : "hidden elements" could also work. This is a toughie...
3 hrs
...so it is. Thanks, Neil!
Something went wrong...
2 hrs

duplicity

there is no duplicity in the concept of masculinity. What you see is what you get !

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Note added at 2 hrs (2010-04-23 07:52:46 GMT)
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absence of all duplicity
Something went wrong...
5 hrs

there is no hidden catch in it

" ...there is no hidden catch in the concept of masculinity. What you see is what you get..."
Peer comment(s):

neutral David Ronder : catches are by definition hidden
13 hrs
Something went wrong...
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